The original marketing mix, or 4 Ps, as originally proposed by marketer and academic E. Jerome McCarthy, provides a framework for marketing decision-making. Understanding the 4 Ps . Neil Borden popularized the idea of the marketing mix—and the concepts that would later be known primarily as the four Ps—in the 1950s. How a product is priced will directly affect how it sells. McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. If a product is priced higher or lower than its per… Marketing Mix, a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors.The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 … Price coversthe actual amount the end user is expected to pay for a product. This is linked to what the perceived value of the product is to the customer rather than an objective costing of the product on offer.
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