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Companies and retailers also need to look for various marketing strategies in order to improve their customers’ A traditional family drinks firm has been developing slowly and built up a strong reputation, but control has now passed to the next generation and they want to look at possible expansion for the firm.
Explain the marketing importance of 'a strong family image'. Outline the market research the company is likely to have undertaken. After considerable market research we have decided to launch our own brand of soft drinks. The …
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The new marketing director made the following statement: 'We have a strong family image and our products are trusted, but we are considering changing our production strategy.
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In today's highly competitive markets, keeping customers and retaining their loyalty is considered crucial in maintaining business. ', Marketing objectives & strategy - self-test, Primary and secondary research - short answer questions, Market segmentation - short answer questions, Sales forecasting - short answer questions, Forecasting techniques - short answer questions, Forecasting techniques - numerical questions, Marketing strategies - short answer questions.
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Discuss potential changes in the marketing mix that this new strategy will involve and comment on their significance. %PDF-1.5
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